The Brief

Whittles remains at the forefront of the jewellery profession. To keep at the top of the industry, they selected Senses to create a website able to showcase the high quality jewellery pieces, sold at the Lancashire store in Preston.

Whether it is a fine Swiss timepiece, a stunning diamond or a superb quality pearl item; the luxury and the heritage of the jewellery company was instilled into the design of the website. With the aid of the drop down navigation and the clear visuals from the homepage slider, customer-friendly usability increased. The mighty slider on the home page is combined with a push down effect, swiftly sliding users to the next section of the home page, where the call to action picture boxes lay in a crisp and fitted formation. Below this is the “world of whittles” a chance to navigate to the latest news from Whittles Jewellers.

The e-commerce website allows the user to enquire on all jewellery pieces that Whittles has to offer, through the use of a simple enquiry form system aiding convenient and efficient sales management. The overall outcome was visually engaging. Using simple typefaces, overlays and clean photography, viewing every detail of the jewellery piece became crystal clear.

The Result

We have enabled Whittles to completely dominate the search engines across the north west of England. We have set the standard - out performing large national competitors and Whittles' expectations.